Kingdom Business

So let's say Darryl starts a business. He's got this slam dunk hamburger that people just love. So, he puts out some cash and opens Darryl's Slam Dunk Burger Joint. It's a new kind of burger joint. It delivers - for free. He wants to be a positive force in the community with his yummy burgers.

So he builds his place, hires some cooks and delivery dudes. He gets a ton of ground beef, buns, french fries and all the burger essentials. Everything gets set in place. Then, he launches the business.

However, what he finds is that the only people eating his burgers are his employees. Oh yes, they like the burgers, for they are very yummy, but they are the only ones eating the yummy burgers.

So, he rallies the troops and says, "Hey troops, I want my burger to be a positive force in the community. I am glad you like them, but let's get the word out, OK?"

The employees agree that it is a good idea, but in order to get the word out, they demand a larger facility with state of the art ovens, better venhilation, and some sweet rides for the delivery dudes. Darryl concedes that such things might help.

After a couples months, the changes are made and Darryl hopes that finally Darryl's Slam Dunk Burger Joint will be a positive force in the community. However, what he finds is a bunch of fat employees feeding Darryl's yummy burgers to each other and their children. Word never got out. No deliveries were made. There was no positive force.

Darryl is disappointed. So he rallies the troops.

"Hey troops, I want word to get out about this place, what do you think you can do about this?"

The troops respond that they need a slick marketing campaign - "40 Days of Burgers."

So they organize into small groups and eat Darryl's yummy burgers in their homes together and watch videos about burgers and their positive force in communities. They all agree with each other that this is a great thing - why else would they be eating so many burgers? But then they lamented the fact that so few people in the world knew about Darryl's yummy burgers. They felt sorry for the people eating only regular burgers, or even no burgers at all.

Then they figured that the reason some people were not eating burgers was because they ate aweful things like hot dogs. Vile! Hot dog eaters must have some kind of contempt for the superior flavor and nutritional value of Darryl's yummy burgers. The troops began to have resentment towards the hot dog eaters and built up arguments among themselves as to the "real" motives and agendas of hot dog eaters. All hot dog eaters were suspect of sinister acts and ideas.

Darryl realized what was going on and quietly abandoned his efforts among the hamburger eaters and opened Darryl's Sooper Dooper Hot Dog Stand on the other side of town.