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Wednesday, July 11, 2007

Brand Loyalty

The Pope reminded us recently that salvation is through the Cathloic Church. It's disappointing. I remember the same message from my church (Church of Christ). I spent years of my life feeling lucky and glad that I was in the right church, that I was saved because I was not deceived like the people in other churches - false chruches.

When I learned that more people than Church of Christ people are "saved," I was mixed in my feelings. On the one hand I was glad that more people were acceptable to God, but I felt betrayed as well. What I counted on to be truth was just a marketing effort to promote brand loyalty. Oh, it was a sincere and naive effort most of the time, but marketing none the less.

I survived. I am okay in my faith. However, that is not the case for some others. What passes for truth, all too often, is an institutional, self-promotional power grab which uses Hell as a wedge against people of the wrong denomination, group, or belief. Lots of people get the taste of this kind of ingrouping and outgrouping and run for the hills.

I am sure the Pope's words about the Catholic Church being the only one's who can be saved are comforting to the faithful, but how can it look like much more than a marketing ploy?

My hope is that people will not be fooled by these exclsuive claims, this cornering of God.

God's not limited to a church, a denomination, a doctrine.

1 comment:

TCS_Architect said...
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